The Proud brand, which first launched Skin Proud in August 2021, has now debuted Hair Proud.
Hair Proud features four product ranges: Revive & Repair, Hydrate & Nourish, Smooth & Shine and Everyday Care.
The products feature a patented mood-boosting fragrance technology that is proven to have specific mood benefits.
Hair Proud is:
Hydrate & Nourish
This product range features a warm coconut milk and exotic botanicals fragrance for users to feel calm.
- Hair Proud Clean & Strong Pre-Wash Hair Mask: Helps to remove unwanted product build up. It targets individual hair strands to deliver locked in moisture, nutrients and protection, while boosting shine from the inside out.
- Hair Proud Super Hydrating Shampoo: Delivers hydration and helps to re-establish moisture balance.
- Hair Proud Super Hydrating Conditioner: Offers maximum hydration and moisture.
Revive & Repair
This product range features a sparkling citrus and crisp spring sky fragrance for users to feel invigorated.
- Hair Proud Revive & Repair Shampoo: Deeply cleanses hair of daily pollutants, product build up, natural oils and impurities without stripping hair of its natural oils and essential moisture.
- Hair Proud Revive & Repair Conditioner: Works to revive damaged and treated hair back to life by restoring and conditioning from the scalp to the ends.
- Hair Proud Hair Revival Rinseless Leave In Scalp and Hair Moisturizer: Helps to rehydrate, repair damage and protect the scalp and hair against daily stressors that can cause hair damage.
Smooth & Shine
This product range features a lively tropical rainforest fragrance for users to feel uplifted.
- Hair Proud Glass Hair Heat Activated Smoothing Shine Spray: A heat-activated, long-lasting shine spray that instantly smooths, strengthens and adds intense shine to hair.
- Hair Proud All Inclusive 5-In-1 Protection Milk: A leave-in hair treatment spray that hydrates, detangles, sooths and helps protect against heat damage of up to 230Cº/446Fº, as well as restores hair's natural shine and softness.
Hair Proud and Skin Proud are available exclusively at Walmart and Walmart.com.
Nora Zukauskaite, global marketing director, said, "We are thrilled to have developed an inclusive range of honest, efficacious hair products that are developed for every hair type. We are expanding our knowledge and taking everything, we’ve learned from Skin Proud into the hair category, celebrating all hair lengths, types, shades and colors. We know that consumers are looking for a skin care style multi-step regime for their hair care and this is exactly what we have developed with the Hair Proud range—using actives such as hyaluronic acid, niacinamide and vitamin C as well as proven, natural derived, hair care hero ingredients like aloe vera, jojoba and argan oils. We cannot wait for this extension of the Proud family to hit the Walmart shelves and for our customers to celebrate their hair and feel empowered."