Plant-based, Permanent Hair Dye Launched

Advanced Cosmetic Technologies has introduced what it deems to be the the first and only para-phenylenediamaine (PPD)-free, 100% plant-based permanent hair color. The company's dyes are said to contain no PPD, resorcinol or ammonia, and they act via the company's Renewable Botanical Enviro-Colors (RBE)-Colors technology.

The company's patent-pending RBE-Colors technology is made up of small molecule, purified plant-based dyes that penetrate the hair naturally and gently without requiring the hair shaft  to be forced open. Traditional, non-plant based hair dyes require the use of ammonia to force open the hair shaft to accept the large PPD molecules, which can lead to hair damage. Here, special extraction techniques are used to physically separate the colors from the plant matter and mix them with natural mineral salts to make the permanent hair color. 

The line includes a Permanent Hair Color Kit, a Semi-permanent Tinting Kit and a Color Fixative Kit. Following are the ingredient listings for the Permanent Hair Color Kit:

Part 1 Mineral Base: Water (aqua), Glycerin, Xathan Gum, Magnesium Gluconate, Hydroxyethylcellulose, Chondrus Crispus (Carrageenan), Magnesium Aspartate, Magnesium Citrate, Citric Acid, Isopropyl Alcohol, Ferrous Aspartate, Copper Gluconate, Zinc Gluconate, Zinc Aspartate, Copper Aspartate, Calcium Gluconate, Ferric Ammonium Citrate, Ferrous Gluconate Calcium Aspartate, Calcium Chloride, Lactic Acid, Benzyl Alcohol, Sweet Almond Oil, 100% Pure Essential Oils.

Part 2 100% Plant Based Color: Water (aqua), Glycerin, Lawsonia Inermis (Henna), Rubia Cordifolia Root Extract, Indigofera Tinctoria Extract, CI 58000 from Rubia Tinctorum Root Extract, CI 73015 from Indigofera Tinctoria Extract, Beetroot Extract, Quercetin, Rutin, Decyl Glucoside, Haematoxylon Campechianum Wood Extract, Haematoxylum Braziletto Extract, Curcuma Longa (Turmeric) Root Extract, Astaxanthin, Crocetin (CI 75100), CI 75810 from Chlorophyllin-Copper Complex, Iron-Chlorophyllin Complex, Annatto (CI 75120), Gardenia Jasminoides Fruit Extract, Emblica Officinalis Fruit Extract, Saffron, Crocus Sativus (Crocus) Extract, Citric Acid, Lactic Acid, Benzyl Alcohol, Green Tea Extract, Anthocyanins, Pomegranate Extract, Sweet Almond Oil, 100% Pure Essential Oils.

Stain Guard: Water (aqua), Magnesium Citrate, Citric Acid, Calcium Chloride.

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