LipoTrue’s Newest Launches and Announcement


LipoTrue launched not one, but two active ingredients:

  1. Anargy (proposed INCI: Nicotiana Benthamiana sh-Oligopeptide-2 (and) Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-9 (and) Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-86); and
  2. Neøclair Pro (INCI: Acetyl Tetrapeptide-2).

Anargy is a blend that contains proteins to help nourish, protect and detoxify hair roots, in addition to helping reactivate the hair growth cycle for redensifying and strengthening hair benefits.

Neøclair Pro is a peptide inspired by the cosmetic benefits of green tea, such as antioxidant, brightening and anti-aging. This ingredient acts as an antioxidant amplifier, offers pollution protection indoors and outdoors, and repairs skin by visibly improving dark spots, signs of aging and inflammaging.

Jersey Head Office Opening

In addition these launches, the company announced the opening of an office in New Jersey, to be led by Managing Director Robert Bird.

“The U.S. market has always been at the forefront of LipoTrue’s strategic plans based on a rapidly growing demand from our important customers based here,” said Juan Carlos Escudero, CEO of LipoTrue.

“By opening this regional head office, we can now support our U.S. customers and enable them with closer interaction, inspiring new ideas and taking them to the next level.” 

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