Alterna Launches New Line


To celebrate its 10th anniversary, hair care company Alterna is launching a new line. Ten is said by company execs to feature exotic ingredients such as champagne grape seed oil, Bulgarian evening primrose, African cacao extract and white truffle oil. The line will feature four products including a shampoo, conditioner, hair masque and skin therapy. According to the company, the shampoo and conditioner contain  little water and are sulphate free. Alterna has also formulated with medical-grade hyaluronic acid in order to deliver ingredients more effectively. The line is reportedly designed for all hair types.

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