Formula Focus: Natural Hydrating Conditioner

Naturally Curly Soft Hair Inolex Feature Formula Adobe Stock 533226545
Image by Liubov Levytska at Adobe Stock

Editor's note: The products highlighted in our Formula Focus series are chosen at the editor's discretion and demonstrate key ingredients used by the given supplier to create it.

This 100% natural rinse-off formulation by Inolex not only conditions and strengthens all hair types, but also is designed to support the health of the planet thanks to AminoSensyl Ultra MB (INCI: Cetearyl Alcohol (and) Brassicyl Valinate Esylate). The ingredient recently won the 2024 C&T Allē Award for Most Significant Hair & Scalp Care Base Ingredient.

For more on this ingredient, check out our video interview.

The ingredient replaces BTAC and is said to provide equivalent conditioning and strengthening power while giving formulations a beautiful gloss and ultra-smooth texture. It hydrates hair and creates smoother, more defined and frizz-free curls. The power of this amino lipid technology can nourish hair while also taking care of the environment, thanks to its non-permanent charge.

Inolex Natural Hair Conditioner

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