Scalp skin is exposed to surfactants, UV radiation, pollution and mechanical injury from hair styling techniques on a daily basis. Nevertheless, this area of skin has historically been overlooked by consumers, leading to many scalp-related ailments. In fact, an internal global consumer survey was conducted to assess current scalp care needs and revealed a range of factors including relief from itch, prevention of flaking and maintenance of a healthy scalp. Many of these needs can be linked to scalp moisturization, which emphasizes the strong demand for technologies supporting this claim.
Balancing Sensory Effects with Improved Scalp Moisture
Nov 20th, 2015