Scalp skin is exposed to surfactants, UV radiation, pollution and mechanical injury from hair styling techniques on a daily basis. Nevertheless, this area of skin has historically been overlooked by consumers, leading to many scalp-related ailments. In fact, an internal global consumer survey was conducted to assess current scalp care needs and revealed a range of factors including relief from itch, prevention of flaking and maintenance of a healthy scalp. Many of these needs can be linked to scalp moisturization, which emphasizes the strong demand for technologies supporting this claim.
