Understanding Male Skin Care Needs: The Challenge of an Evolving Market


Not all skin is the same and this is one of the primary challenges to formulating a successful global cosmetic product. Perhaps the biggest difference is between the skin of men and women. Male skin care products cannot be formulated to meet the same criteria as female products; they cannot be identical and simply housed in different packages.

The male skin care market is rapidly evolving to meet the unique needs of men, which is worthy of further consideration. The challenge of meeting male skin care market demands is that products must focus on three key attributes of male skin: increased skin thickness, the influence of testosterone and hair growth issues. These differences are obvious to the human eye but worthy of scientific discussion.

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