Seppic introduced its collection of six “Happy Cosmetic” formulas in January 2022, during Cosmet’Agora, to promote well-being by targeting the senses. The collection entails ingredients that boost positive emotions.
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For example, the Cosmos Skin Bliss formula has an initial texture that releases an aqueous film after spreading. Its quick absorption leaves a refreshing bare skin effect. This multifunctional product provides anti-aging efficacy and reportedly adapts to all needs. It uses the patented Geltrap technology, an emulsion with a water-rich gelled internal aqueous phase. The formula boosts self-esteem with Seppic's Aspar'Age (INCI: Water (aqua) (and) Propanediol (and) Asparagopsis Armata Extract), the company reports.
In addition, the refreshing Fresh Water Drop provides a high sensorial feel due to the quick break effect of the Sepinov WEO (INCI: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer) polymer. It also contains Antileukine 6 (INCI: Caprylic/Capric Triglyceride (and) Laminaria Ochroleuca Extract), an oily active ingredient named "golden algae,” soothing and protecting the skin after sun exposure.
Three other formulas combining cosmetics and emotions, in addition to nutritive gums containing Ceramosides (INCI: Not Provided), an anti-aging active from Seppic's nutrition expertise, are also provided in the kit.
The "Happy Cosmetic" skin kit is described as ideal for consumers who are interested in a holistic approach to body and mind. It contains "pro-aging" cosmetic care that stimulates hearing, smell and sight with the appearance of pink foam, and soft and comfortable touch thanks to the combination of Emogreen (INCI: Not Provided), Montanov 202 (INCI: Arachidyl Alcohol (and) Behenyl Alcohol (and) Arachidyl Glucoside) and Sepimax Zen (INCI: Polyacrylate Crosspolymer-6) for a multi-sensory experience. This cosmetic care collection also contains the cosmetic grade Ceramosides HP (INCI: Glycosphingolipids (and) Glycolipids).
According to the company, the collection responds to the demand for inside-out beauty. This introduction comes at a time when consumers are seeking sensorial and emotional experiences from cosmetics.
