Adding to Weleda’s pomegranate regenerating facial care line, the company has launched a Firming Facial Oil.
The line is targeted to consumers who are 40 years and older. It features five products that combine active ingredients to encourage cell renewal, increase moisture supply and improve skin tightness and elasticity to soften existing facial lines, additionally reducing the number of new lines that form on the skin. The firming facial oil contains eight organic plant oils including pomegranate seed, argan, macadamia, apricot, jojoba, safflower, sesame and avocado to deliver an anti-pollution, moisturizing and skin energizing formulation.
The company explains that cellular renewal and regenerative processes are activated by the product while the skin’s protective barrier is strengthened. It can be used daily or as a seasonal boost, and each drop of oil is quickly absorbed in the skin to leave it feeling soft and perceived to be firmer, smoother and radiant. In fact, in a 2020 study of 30 panelists conducted by The Beauty Bible, 80% of testers reported skin was perceived to be in better condition. Specifically, 83% said skin was softer, smoother and plumper.
Other key features of the overall pomegranate line include utilizing organic cold-pressed pomegranate seed oil, which is reportedly rich in punicic polyunsaturated fatty acid, plus high levels of the antioxidant vitamin C, B5 and potassium, with free radical-scavenging polyphenols. Creams are supplemented with argan oil, antioxidants plus omegas 6 and 9 to strengthen and nourish dry, mature skin; and borage oil is used to help improve the skin barrier function to levels of gamma-linolenic acid to retain hydration, elasticity and suppleness. The fragrance in the collection is based on essential oils with a fruity top note of orange balanced by the warmth of davana and vanilla.
“The Pomegranate Firming facial range provides invigorating care for our skin when its daily rhythms and regenerative functions are beginning to slow down,” said Elizabeth King, Weleda Skincare expert. “Signs of aging, lack of tone and diminished vitality are impacting the skin’s radiance. The pomegranate, known for its antioxidant rich, luscious pulp, is valuable in promoting cellular renewal for the skin.”
Ingredients (Firming Facial Oil): Prunus Armeniaca Kernel Oil, Persea Gratissima Oil Unsaponifiables, Carthamus Tinctorius Seed Oil, Triticum Vulgare Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum Seed Oil, Macadamia Ternifolia Seed Oil, Sesamum Indicum Seed Oil, Argania Spinosa Kernel Oil, Panicum Miliaceum Seed Extract, Fragrance (Parfum), Limonene, Linalool, Geraniol, Citral, Coumarin