Oat Ingredient Delivers Clean Anti-aging Benefits


Combining the clean beauty movement with anti-aging benefits, Oat Cosmetics launched Avenaplex (INCI: Avena Sativa (Oat) Kernel Extract)—an active meant to prevent and manage signs of aging while protecting the skin barrier in older consumers.

In formulations, the ingredient leaves behind a nongreasy and reportedly pleasant skin feel. A complex of skin-identical lipids—including ceramides—the ingredient is meant to:

  • Help strengthen the dermis;
  • Rapidly repair the skin lipid barrier by reducing TEWL;
  • Prevent loss of skin elasticity and firmness;
  • Replenish skin lipids lost through aging;
  • Increase the performance of gene markers.

The anhydrous ingredient is 100% natural and may help to enable clean label products due to its single INCI name.

Avenaplex launched at in-cosmetic Global, held in Paris April 2-4, 2019.

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