Elementis will showcase its latest advancements for sustainable, high-performance beauty and personal care products at In-Cosmetics Asia 2025, to be held in Bangkok from Nov. 4-6, 2025. Solutions showcased will range from a biodegradable film-former for sunscreens and natural oil phase rheology modifiers, to K-beauty inspired product concepts.
Non-persistent Film Former for Sunscreens
Making its debut is Naturaluxe MFF (INCI: Not Provided), a patent-pending, biodegradable and non-persistent multifunctional film former developed for light texture sunscreens.
According to the company, it delivers excellent water resistance, ethanol compatibility and improved SPF retention, addressing consumer demand for eco-conscious sun care without sacrificing performance.
Natural Oil Phase Rheology Modifiers
The company will also spotlight its Bentone Ultimate series, a new generation of oil phase rheology modifiers. The series, including Bentone Ultimate ISD (INCI: Isododecane (and) Disteardimonium Hectorite (and) Glyceryl Oleate) and LC (INC: C9-12 Alkane (and) Disteardimonium Hectorite (and) Glyceryl Oleate), features a patent-pending technology powered by organically modified hectorite clay and a 100% natural activation system.
According to the company, its design offers formulators superior activity levels and enhanced flexibility compared to conventional technologies.
K-beauty Front and Center
In addition to these products, Elementis will present tailored formulation concepts inspired by K-beauty trends. According to the company, this effort highlights its responsiveness to global beauty movements and its dedication to innovation in the skin care and cosmetics sectors.
“We’re excited to bring our latest sustainable and high-performance solutions to In-Cosmetics Asia 2025,” said Jens Müller, global VP of marketing. “Our new technologies reflect our ongoing commitment to helping formulators meet evolving consumer expectations for efficacy, naturality and environmental responsibility.”
