Active Concepts has launched AC Curezyme, an ingredient positioned at the intersection of quaternization and bond-building that aims to set a new standard in hair care technology. According to the company, this next-generation hybrid bridges the gap between classic conditioning and advanced bond-building, elevating both performance and sustainability.
Mimicking Natural Enzymes
AC Curezyme (INCI: Vegetable Protein Keratinoligase) is powered by the company's Curamina ingredient (INCI: Water (Aqua) (and) Glycerin (and) Transglutaminase), a biomimetic active that mimics an enzyme naturally found in skin and hair follicles to create essential peptide bonds. Paired with AC Hydrolyzed Vegetable Protein PF, a plant-based and sustainable alternative to keratin, the ingredient is said to leverage an optimized enzyme-to-protein ratio.
As the company explains, through Curamina's unique mechanism of forming covalent peptide bonds, and AC Hydrolyzed Vegetable Protein PF's hydrolyzed corn, wheat and soy protein anchoring, AC Curezyme mimics the natural cross-linking of healthy, undamaged hair. This targeted, science-backed approach rebuilds and fortifies hair structure, enhancing tensile strength, elasticity and resilience.
Together, these components seal and strengthen the hair fiber as well as deliver a weightless, deeply nourishing and environmentally mindful solution — aligning with the needs of consumers entering the post-quat era, the company reports.
In addition, unlike conventional quaternary ammonium compounds (quats) that coat the hair's surface, AC Curezyme is designed to work on a molecular level, penetrating the hair fiber to deliver bioactive repair, providing lasting hydration and frizz control.
Key Benefits of AC Curezyme
According to the company, the key benefits of AC Curezyme are as follows.
- Bioactive repair beyond conditioning: AC Curezyme rebuilds the hair's internal protein matrix, creating genuine strength and resilience rather than a temporary surface effect.
- Weightless strength with smart protein technology: The ingredient’s low molecular weight allows its hydrolyzed proteins to absorb deeply, improving elasticity without heavy buildup. This makes it ideal for all hair types.
- Sustainable, plant-based innovation: AC Curezyme leverages a modern conditioning system that aligns with consumer demand for clean and effective beauty solutions, moving beyond reliance on synthetic polymers.
Smarter and Cleaner Solution
With the introduction of AC Curezyme, Active Concepts seeks to deliver a smarter, cleaner future for hair health. Accordingly, this launch marks a significant advancement, where innovative performance and sustainability go hand in hand.
