BASF’s Colors & Effects brand has completed RSPO (Roundtable for Sustainably Sourced Palm Oil) certification for three additional product families, thereby completing the certification process for its entire effect pigment portfolio.
Previously: BASF Achieves 2020 Palm Commitment
The Cellini, Timica Terra and Chroma-Lite ranges were certified as of February 2021, joining Mearlmica Treated SVA and Chione MSVA, which achieved certification in 2020. According to BASF, the remaining products in the portfolio do not use palm oil or its derivatives.
The Colors & Effects brand highlighted this certification along with other sustainable pigment innovations with an edition of its “Color of the Moment” trend series. Featuring two naturally derived substrates, “living forest” showcases a rich green shade with vivid sparkles for the color cosmetic and personal care industries.
This monochromatic color story includes Reflecks Dimensions Shimmering Green G830Z (INCI: Calcium Sodium Borosilicate (and) Titanium Dioxide), based on calcium sodium borosilicate) and Cloisonné Nu-Antique Super Green 827CB (INCI: Mica (and) Titanium Dioxide (and) Iron Oxides (and) Ferric Ferrocyanide), based on natural mica. Cloisonné Nu-Antique Super Green 827CB is part of the Colors & Effects cosmetic portfolio, which reportedly includes more than 145 natural mica-based effect pigments.
These products are sourced from the company's mine in Hartwell, Georgia, where mining methods include the use of recycled water from an on-site pond, a solvent-free process and continual reforestation.
“We are proud to complete the RSPO certification after working towards it for many years,” commented Diane Jansson, global business manager of cosmetics for BASF Colors & Effects. “This has been a sustainability target for both us and our customers.”
“With our ‘living forest’ installment, we build on our commitment to sustainability, especially bringing forward our palm oil certification,” said Kristina Brueggeman, European marketing manager of cosmetics for BASF Color & Effects. “With each of us considering our impact on the earth, ‘living forest’ captures this mood through color and technology.”