Hyperbranched Polyalphaolefins Enhance Anhydrous Stick Formulations

In today’s global personal care market- place, consumers have specialized needs based on function as well as fashion. In response, formulators strive to develop unique, high-performance products to meet rapidly evolving trends. Ingredients that combine multiple benefits offer potential for differentiated solutions while making formulation simple and more cost-effective. Among the array of product forms, cosmetic sticks are practical and easy to use. However, they can also present formulation challenges in terms of structure, stability and aesthetics.