EMD Electronics, the US entity of Merck KGaA, Darmstadt, Germany, has announced the launch of its brand as Susonity. The brand includes effect pigments, UV filters, DHA, functional fillers and skin care actives. This launch accompanies the upcoming sale of the pigments division, anticipated to close by the end of July 2025.
Key highlights of Susonty's capabilities include:
- Production Locations: Effect pigments are produced in Savannah (USA), Gernsheim (Germany), and Onahama (Japan), ensuring supply reliability and consistent quality.
- Comprehensive Portfolio: The brand provides organic and inorganic UV filters, photostabilizers, antioxidants, functional fillers, and active ingredients for a variety of cosmetic applications.
- Skin Care Innovation: The portfolio aligns with current formulation trends, focusing on UV protection, optical benefits, and scientifically-backed active ingredients.
Qinyun Peng, head of application technology for the Americas says, “From a technical perspective, our strength is in giving formulations the things that make them stand out. UV protection with our UV filters, photostabilizers and antioxidants, immediate optical benefits from our functional fillers, claims from our diverse portfolio of actives with extensive technical studies, and pigments that add a touch of glow, or unlimited effects a formulator desires. Skin care never looked so good and our labs are here to help.”
