💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.
Morley Willoughby, Ph.D., a senior scientist within advanced research at L’Oréal USA research and innovation, is set to present "Beauty's Long Game: The R&D Case for Longevity" as part of Beauty Accelerate 2025.
While "anti-aging" claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.
As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements. Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of aging."
These advances can further concepts like “slow aging” and "embracing healthy and natural beauty without denigrating the ageing process," the firm noted.
Mintel concluded, "[T]he next level of anti-aging will involve addressing specific longevity factors like inflammation, oxidative stress and DNA damage. This is a cue for brands to explore biomimetic ingredients and personalized solutions based on individual skin needs."
Willoughby is ideally situated to take on the topic of this revolution.
Prior to joining L’Oréal, he completed his postdoctoral fellowship at Yale University Medical School in the Department of Genetics, specializing in the fields of longevity and cellular senescence.
Specifically, he leveraged cutting edge single-cell and spatial-multi OMICS sequencing technologies to investigate cellular senescence as a contributing member of the NIH Senescence Network Initiative.
Previously, Willoughby received his Ph.D. from the University of Toronto in Cell Biology, with multiple published peer-reviewed articles in epithelial biology and wound healing.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are coming soon; stay tuned.
