Givaudan Active Beauty has launched PrimalHyal Hydra[+] (INCI: Not Provided), a cationic hyaluronic acid (HA) crafted by white biotechnology for skin hydration.
The active outperforms standard HA hydration benefits by at least a factor of two, offering moisturizing efficacy to both rinse-off and leave-on applications, per the company.
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Several clinical tests versus placebo, in different application formats (shower gel, lotion, sheet masks) established that PrimalHyal Hydra[+] at 0.1% is able to:
- Provide skin hydration in one application;
- Bring long-term skin hydration with prolonged use;
- Reinforce skin barrier function by increasing lipid and protein production and;
- Maintain hydration benefits for up to four days.
The company also formulated two concepts to showcase the ingredient:
- S3D HydraSplash Shower (INCI: Not Provided) — A water-activated in-shower gel designed to be applied on wet skin to moisturize, soothe and maintain hydration of the skin.
- S3D HydraSplash Mask (INCI: Not Provided) — A sheet mask offering hydrated and brightened skin after one application.
Mathias Fleury, head of actives for Active Beauty, commented: “PrimalHyal™ Hydra[+] establishes a new gold standard in terms of hydration as it demonstrates significantly better performance than other grades of “native” HA, from various molecular weights, both in rinse-off and leave-on applications."
