Provital’s latest ingredient launch, Pomarage (INCI: Propanediol (and) Water (Aqua) (and) Pyrus Malus (Apple) Fruit Extract), was created through a collaborative effort between different points in the value chain in what the company calls an "agro-cosmetic symbiosis" between Provital and local supplier Mooma. The resulting well-aging active is said to support the health of both the skin and planet.
Pomarage is a 100% natural ingredient with an upcycled and Km-0 origin whose production will help to reduce apple waste and increase profits for the primary sector while reducing Provital's carbon footprint.
Other highlights for the active include being COSMOS-approved, vegan compliant and preservative-free.
Previously: Provital Details Eco-Ethical Initiative in Mexico
