The beauty and personal care industry is turning to biobased ingredients to deliver high-performance, clean beauty solutions that meet consumer demand for safe, effective and eco-friendly products and offer a path forward for conventional clean brands in an era dominated by dermocosmetics.
Regeneratively Farmed Fucoidan for Sustainable Skin and Hair Care
Seaweed biotech startup BioMara officially launched its flagship cosmetic active, Revyntra, during in-cosmetics Global 2025. Described as a premium high-purity fucoidan extract, the ingredient is derived from regeneratively farmed seaweed, and can be used in skin and hair care formulations.Image by Daniel Poloha at Adobe Stock
Backed by research and developed through a traceable supply chain, Revyntra reportedly offers targeted performance at low inclusion rates. Touted benefits include: hydration, antioxidant action and environmental defense for skin. According to the company, the ingredient is suitable for use in serums, creams, masks and hair products. Biomara adds that Revyntra is also currently undergoing independent in vitro testing to validate its potential anti-inflammatory, antioxidant, anti-aging, collagen-boosting and skin-friendly properties.
“Revyntra is the result of years of R&D optimizing extraction to unlock the potential of seaweed extracts for health,” said Jay Dignan, CEO of BioMara. “There is surging demand across the cosmetics industry for natural, research-backed active ingredients. Revyntra answers that call—combining efficacy and sustainability in one hero ingredient.”
As the company explains, Revyntra is powered by fucoidan, a complex sulfated polysaccharide naturally found in brown seaweeds native to U.K. waters. BioMara’s proprietary extraction method is designed to preserve the full bioactivity of the compound, producing a high-performance, zero-waste ingredient.
The same process also reportedly enables the co-extraction of other valuable seaweed components for future use. What's more, BioMara sources its seaweed from local regenerative farms, ensuring traceability while supporting coastal economies and marine biodiversity.
With Revyntra, BioMara positions itself as an expert in sustainable marine-derived actives for a global beauty industry increasingly focused on clean, high-performing and eco-friendly products.
Low-irritation Biobased Surfactants for Hair, Body and Beyond
Rita Corporation’s Ritafactants are biobased surfactants made from renewable raw materials, designed to deliver effective and eco-friendly solutions for personal care and household products. They are said to be ideal for formulating low-irritation shampoos, body washes, facial cleansers, baby care products, shaving products and environmentally friendly household cleaners.
Key features of Ritafactants include high foaming, mildness and cold process capability, making them versatile for a wide range of applications. They are plant-based, PETA/vegan compliant, RSPO MB certified and free from PROP 65 substances. Additionally, Ritafactants are readily biodegradable and > 99% biobased (except for SFE variants), making them a sustainable and environmentally conscious choice. Most Ritafactants are also ECOCERT certified, except SFE variants.
A Multifunctional Biobased Solution for Hair, Makeup and More
Designed for use in skin care and deodorant formulations, AdvensProtect 2-EHG Green delivers both functional benefits and a sustainable edge.imagehub at Adobe Stock
This clear, colorless to light-yellow liquid is ideal for cold-processed and easy-to-formulate products, per the company. Benefits include its multifunctionality, combining humectant, emollient, deodorizing and preservative-boosting properties. It also serves as a moisturizer, as caprylyl glycol’s lipophilic chain supports moisture retention by integrating with skin lipids.
The ingredient additionally improves texture and pigment dispersion; reduces formulation tackiness; enhances the efficacy of existing preservatives or acts as a stand-alone multifunctional ingredient; and is suitable for a broad range of skin care, hair care and color cosmetics. The ingredient reportedly seamlessly substitutes its synthetic counterparts with no reformulation required.
Stable across all pH levels and temperatures, and applicable in formulas from serums and creams to hair care and deodorizing products, this ingredient aims to provide multifunctionality without compromising on sustainability.
Clean Beauty's High-performance Biobased Future
As the beauty and personal care industry evolves, innovations like biobased ingredients, sustainable actives, and multifunctional solutions are paving the way for cleaner, greener, and more effective products. By embracing these advancements, brands can meet consumer demands while driving sustainability and performance forward.
