[video] Top 10 Trends from the Korean Beauty 'Underground'

Nov 28th, 2017

Rachel Grabenhofer, Cosmetics & Toiletries and Global Cosmetic Industry, with Peter Tsolis, The Estée Lauder Companies

KoreanBeauty_850X425

Why has K-Beauty taken the cosmetic market by storm? Is it the ritual of applying products in steps? Or the speed with which new product forms hit the shelves?

Natural/Herbal Remedies

Animal Ingredients

Essence and Water

Inspired by Food

Salt of the Earth

Peels in Action

Masks, Masks, Masks

Medicine and Health

Weird Formats

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