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How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Woman smiling and laughing while looking in round bathroom mirror

Wellbeauty and the Mind-skin Connection: A New Era of Care

The skin doesn’t just reflect your health — it mirrors your mind. Here, expert Hemali Gunt, Ph.D., explains how stress, mood and beauty routines are biologically linked, and why the future of skin care is rooted in emotional and psychological wellness.

Person applying skincare cream with soft dabs on cheeks, eyes closed

Top Derms Agree: These Skin Care Ingredients Work Best

In a Northwestern Medicine study, a host of nationwide experts identified the best topical skin care ingredients for given skin conditions. The review focused on recommendations by cosmetic dermatologists and narrowed a list of 318 to just 23.

Person with crown, arms crossed, surrounded by hands offering red objects with stars

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

Woman with closed eyes touching face, expressing tranquility and self-care

Next in Skin: Beauty, Biosensing and the Language of Touch

As beauty evolves, skin emerges as both canvas and communicator, revealing systemic health, emotional states and more. This article explores the intersection of dermatology, sensor tech and mindful care, urging a balance between data and embodied wisdom.

Person in white bathrobe examining skincare product near bathroom shelves

The Clinical Revolution: Why Efficacy, Trust and Transparency Are Driving Beauty's Future: Insider Insights

In an era of ingredient-savvy "skintellectuals" and a collective demand for tangible results, the beauty industry is experiencing a seismic shift toward clinically-backed products.

ISAPS 2024 Global Survey: U.S. Leads in Cosmetic Procedures, Eyelid Surgery Surpasses Liposuction

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years, with practitioners performing 20.5 million non-surgical procedures and over 17.4 million surgical procedures.

The Skin Cancer Foundation's seals of recommendation for daily use and active use sunscreens.

The Skin Cancer Foundation Photobiology Committee Updates Criteria for Seal of Recommendation

The Skin Cancer Foundation's Photobiology Committee has updated its criteria for the Seal of Recommendation.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

Taking Hair and Scalp Care to New Heights

This issue of C&T is at the forefront of hair/scalp science, exploring test methods, trends and innovations. It also revisits the fundamentals of formulating with ZnO, for mineral sunscreens, and presents an upcycled tea extract to counteract photodamage.

Advances in Hair: Deeper Delivery, Scalp 'Interabiome,' Lasting Effects, Biotech Powered, Function Led, Senolytics, Climate Adaptable, Textured Hair

For insider perspectives on hair care innovation, we asked industry experts for their observations on current and future trends and directions. Following are their insights.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

There is a cultural/quasi-political dimension to some beauty ingredient trends; beef tallow and seed oils are just the latest.

Seed Oils Join Beef Tallow in the Beauty Ingredient Culture Wars

Participating brands include Saturée, a skin care brand "made without PUFA-rich [polyunsaturated fatty acid] seed oils, with only stable saturated fats, and pro-metabolic active ingredients."

Image bu Stanislav at Adobe Stock

Editor's Note: Sensory Science Meets Skin Longevity

Our latest issue intersects two key areas in beauty: sensory innovation and the science of aging. It explores how sensory experiences can shape product development and consumer liking, and examines biological targets to advance true product efficacy.

Lipstick On Ice Cubes

Breaking Beauty Boundaries: Exploring Sensory Innovation in Product Development

Market data shows that novel textures, hybrid product formats and tech-forward tools captivate beauty consumers. Here, experts weigh in on key formula parameters for sensory innovation.

'Rubber” masks, usually based on alginate blends to create a rubber- or jelly-like texture, generate a 2.6K average increase in monthly searches, per Spate.

Sensory in Skin and Hair: Ampoules, 'Rubber' Masks, Jellies, Pastes, Sticks, Integrated Experiences, Personalization and More

From novel textures for skin care and color cosmetics, to hair and scalp products in fun formats, this article provides a snapshot of the most-sought experiences in beauty and personal care; complete with Spate data and an industry insider's take.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.