Article Download: Evaluating Claim Substantiation Data: Separating Marketing Hype from Reality

Jun 17th, 2024

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In this May 2001 Formulators Forum column, Ken Klein, formerly of Cosmetech Labs, acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.

Evaluating Claim Substantiation Data: Separating Marketing Hype from Reality

Taken from our May 2001 archives, this Formulators Forum by Ken Klein acknowledges (even back then) being bombarded by marketing claims for the latest and greatest, making him skeptical of new products. Here, he proposes a course of action.

Nearly 2/3 of U.S. employers believe emerging technologies such as artificial intelligence (AI), blockchain and robotics will become a standard part of their business in the near future, per a Forbes report.

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Paul Dalton and Ievgenii Liashenko demonstrate the use of an open source 3D printer that uses melt electrowriting, a printing technique developed by Dalton.

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Despite their significance, fungi have been relatively overlooked in microbiome studies. Shifts in fungal diversity reveal a distinct correlation with the severity of skin conditions, contrasting the patterns observed in bacterial diversity.

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