How Market Trends Have Shaped the Industry — Tips, Traps and Lessons Learned

Aug 29th, 2023

Kevin F. Gallagher, Kevin Gallagher Consulting LLC, Key West, FL USA

Sustainability is an important mega-trend, and as with all trends, if we can understand the drivers, we can better understand not just the trend, but also its future direction.

Sustainability is an important mega-trend, and as with all trends, if we can understand the drivers, we can better understand not just the trend, but also its future direction.

Read this article and more in the September 2023 digital magazine

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The emerging science of the microbiome is still in its infancy, yet it is the driving force behind a transformative scientific revolution in beauty and beyond. What lies ahead will have broad implications for scientists, marketing and R&D professionals, academic institutions, our health, and perhaps our survival.

Coming Soon: 'Evolutionary Biology & the Future of Skin Microbiome Innovation'

Speaker Larry Weiss, M.D., is CEO and founder of Weiss Bioscience, Inc., a San Francisco-based microbiome biotechnology company and manufacturer of Symbiome skin care.

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

AbbVie Expert to Decode 'The Beauty of Longevity' at Beauty Accelerate

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.

K18 & The Benchmarking Co. Decode the Hair Health Revolution at Beauty Accelerate

This session will feature fresh shopper insights into hair wellness, as well as insights from one of the hottest brands of the last few years.

100% Green Cationic Conditioning Active and Afro Hair Care

100% Green Cationic Conditioning Active and Afro Hair Care

Kerashaft Alab: 100% green biotech cationic active outperforming synthetic quats, tested on Caucasian and Afro hair. Proven combing improvement detangling, breakage reduction, anti-frizz, gloss and styling action.

An essentialist approach to beauty innovation can address consumers' desire to focus on what is truly necessary for their wellness goals.

Goop, Dermalogica, Neutrogena & Dr. Elsa Jungman Speak out on 'New Minimalism in Beauty'

Mintel's 2024 Sophisticated Simplicity trend reflects rising demands for transparency in the service of ensuring that products are effective and that ingredients are both necessary and safe.

Lisa Goodman, founder of the GoodSkin Clinics.

GoodSkin x NielsenIQ Discuss Breakthrough Skin Health Secrets at Beauty Accelerate

Experts from California Naturals, GoodSkin Clinics and NIQ will discuss how a holistic view of health is impacting skin care.

Collectively, these experts will illustrate how new digital tools, changing workflows and much more can support rapid, consumer- and influencer-winning innovation, even among modestly sized brands.

Summer Fridays, Spate, Good Face Project & Bluebird on the Digitization of Beauty

From AI-driven trendspotting to rapid clean and sustainable product innovation, emerging tools are helping brands move nimbly and efficiently across marketing and R&D functions.

AI holds massive potential to research and design personalized, multisensorial products.

AI-powered, Personal Multisensory Experiences to Lead Future Beauty

There's a bigger picture behind product sensory experiences encompassing sustainability, personalization, inclusivity and multisensory input — potentially powered by AI. These are revealed by industry experts and Future Market Insights, described here.

During 'Exploring Cosmetic Technologies Revolutionizing the Natural Active Space,' a special presentation from Provital's Nina Esposito and Kelly Stone, Beauty Accelerate attendees will be briefed on a new novel platform for the discovery and biotechnological production of plant endophytes as a source for cosmetic actives.

How Bio-factories Are Producing the Next Generation of Natural, Sustainable Beauty Innovation

Endophytes are plant microbiota, symbiotic microorganisms that live inside plants and which act as bio-factories for natural bioactive compounds that offer beauty benefits, including microbiome balance, anti-inflammatory and pro-aging effects, and more.

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

Product Design for Deeper Skin Tones: Sun Care, Skin Care & Hair: Coming to Beauty Accelerate

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

The lab runs with robots and artificial intelligence performing as much as 90% of the work. That, in turn, speeds up the process of discovery. *Depiction shown

AI x Automation = University of Toronto's Self-driving Human Tissue Lab

The University of Toronto is now equipped with a “self-driving lab” combining AI and automation to equip researchers to better understand health and disease, and more rapidly test the efficacy and toxicity of drugs and other materials.