Cream in Powder Form: An New Concept in Makeup

Sample-sized packaging, single doses and wipes are current cosmetic market trends, especially since the new Transport European Directive came about that limits the presence of liquids or pasty substances on an aircraft. This legislation has reinforced the current evolution toward seeking new textures.

Beauty products must be discreet yet effective, practical and even fun. The described cream in powder form, developed by LCW Laboratories, is a loose powder that traps a high content of liquid. The resulting product offers interesting properties and an outstanding sensory texture upon application.

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