Patent Pick: Straighten Up, Smooth It Out

BlackWomanLongStraightHair850

The market for hair straightening is fully saturated; not unlike straightened hair itself, typically coated with hairsprays, mousses, gels, lotions and waxes to achieve sleek and slick looks. These temporary treatments usually are based on film-forming agents, resins, gums and/or adhesive polymers. 

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