State of Beauty: 2023-2025

Feb 20th, 2023
Among beauty buyers who are reducing overall spend due to inflation, 70% are not cutting back their spend in beauty.
Among beauty buyers who are reducing overall spend due to inflation, 70% are not cutting back their spend in beauty.

Beauty had an undeniably strong 2022 across mass and prestige, but now finds itself in an environment of uncertainty. At the same time, consumer data points to a wide range of innovation opportunities at the mass and prestige levels.

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