Inside the Savvy Minds of Sun Care Consumers


In the summer, a beauty consumer’s fancy often turns to thoughts of what’s bright, fresh and fun, like sunny nail polishes, fruit-glazed lip glosses and beachy highlights, but they also turn to thoughts of more serious things, i.e. sun safety. With awareness of UV light-induced skin damage at an all-time high, and innovations in the category emerging on a daily basis, beauty consumers are eager for unique solutions to protect their skin, every day. It’s an exciting time for sun products in our industry.

Log in to view the full article
More in Consumers/Market