According to Deloitte, 90% of beauty launches fail within a year.1 If brands want to join the winning 10% in today’s market, they need to understand the philosophy and preferences of the next generation with the largest spending power – Millennial and Gen Z “Clean Consumers.” They also need a formulation strategy founded on the right clean ingredients to meet their expectations.
Aprinnova has developed a comprehensive definition of “Clean” and produced four, 15-minute Future of Formulation webcasts to help all brands Go Clean in skin care, hair care, color cosmetics and baby care. The sessions showcase The Future of Clean Beauty Ingredient Framework, new product claim and consumer trends, and technical data to help launch successful formulations that meet preferences for silicone-free, natural, and simple formulations.
Cosmetic experts also will gain access to breakout formulations in each category demonstrating how Neossance™ Squalane and Hemisqualane are natural and sustainable solutions to improve performance compared to traditional ingredients.
The drivers of the Millennial and Gen Z consumer increasingly make a clean beauty ingredient strategy a requirement for new product development. This committed, authentic, sustainable, and connected customer knows more about ingredients that touch their skin every day and they reward sustainable, effective, safe, and transparent companies. Clean Consumers are:
- Connected: They expect to know the blockchain origin of everything they buy.
- Authentic: They want brands they can trust – they value safety and transparency in their products and want brands that reflect their own authenticity with the ingredients they use.
- Sustainable: They want to act with their wallet and support products and brands that are good for the environment.
- Committed: When they find a brand that aligns with their values, they’ll stick with it.
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