Odors play a key role in the personal care industry. They are the raison d' etre of the multi-billion dollar fragrance industry. Cosmetic products have base odors to be fragranced, or at least masked. The major marketing difference between shampoos and bath products is usually fragrance. Fragrance is typically the most expensive ingredient in a cosmetic formula. Yet despite the unquestioned importance of fragrance, our knowledge of the sense of smell is often surprisingly sketchy.
Odor Reception: Structure and Mechanism
July 24, 2009 | Contact Author | By: Steve Herman
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Keywords: olfaction | odor receptor | protein | G-protein | couple receptor | glumeruli | signal transduction | DNA | amygdala
Abstract: Olfaction is a multi-step process involving the odorant molecule, the odor receptor protein, the pockets for odorant ligand docking, and the odor patterns formed by the glumeruli and decoded by the brain.