Aveda Considers Gemstones in Cosmetic Formulas
October 9, 2008 | Contact Author | By: Rachel Chapman
Close
Fill out my online form.
- Article
- Keywords/Abstract
Sponsored
Create Extreme Styles with a Resistant Hold – Ashland
Preserving Nature—Sensiva® PA 40 is the Effective Choice to Protect Natural Emulsions [Free White Paper] – Schulke
Nordic Beauty Trend – Hygge, Lagom and More – BASF
Sorbithix L-100: Transformative New Non-Ionic Associative Thickener for Personal Cleansing Formulations. Free Download! – Applechem
Rethinking the Nature of Cosmetics – Evonik Nutrition & Care GmbH
Aveda's research director, Alex Vainshelboim, Ph.D., asserted during the fall 2005 Health & Beauty America (HBA) Personal Care Ingredients and Technology Expo (PCITX) that gemstones can be used to enhance cosmetic formulations, as reported by the Rose Sheet. Studies by the company are said to have shown that gemstones lead to higher "intensity of intrinsic energy" in a similar way to the human subconscious response to sense of smell. Vainshelboim added that future research should evaluate human sensory response to gemstones.