![Not everyone in this photo should be using anti-aging skin care.](https://img.cosmeticsandtoiletries.com/files/base/allured/all/image/2024/05/AdobeStock_199763175.663ceab7aa226.png?auto=format%2Ccompress&q=70&w=700)
Not everyone in this photo should be using anti-aging skin care.
zinkevych at Adobe Stock
The beauty industry has much to be excited about when it comes to Gen Alpha. As we previously reported, Circana data shows that Gen Alpha continues to drive prestige beauty sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.