The European Union (EU) has published the long-awaited Regulation No. 1223/2009 on Dec. 22, 2009. At 151 pages, it is a lengthy read and when it goes into effect on July 11, 2013, it will make the EU the most highly regulated cosmetics industry in the world. While it is sometimes referred to as the 8th Amendment to the Cosmetic Directive 76/768/EEC or the Recast, its correct designation is Regulation No. 1223/2009.1 Many people have written about Regulation No. 1223/2009 and industry associations seem to view the regulation optimistically. Truth be told, however, this regulation offers few improvements over the previous directive.