Why We Should Shorten Cosmetic Ingredient Labeling


Editor’s note: In this brief article, industry veteran and Cosmetics & Toiletries (C&T) advisor Karl Laden, Ph.D., comments on cosmetic ingredient labeling some 50 years after his first publication in C&T, and some 60 years after his first ever scientific publication. Years of experience have revealed to him that what consumers think they want, insofar as labeling, may in fact not be what they need.

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