Poll Results: What's the Biggest Challenge to Creating Natural Formulations?

May 13th, 2025
Rachel Grabenhofer, Cosmetics & Toiletries
White Skin Care Products On White Background With Green Leaves Adobe Stock 367281369
Image by mizina at Adobe Stock

Custom Market Insights projects the natural cosmetics market will reach ~US $76.5 billion by 2033, expanding at a 5.4% CAGR from 2024 to 2033. 

Growth in this space is attributed to continuous innovation in natural formulas, including advanced extraction techniques, novel botanicals and biodegradable packaging — we would add biotech to this list — to meet ever-evolving consumer preferences for efficacy, sustainability and eco-friendliness.

While these innovations might enable natural formulations, we wanted to know the flip side, so we asked you (in a recent social media poll): What's the biggest challenge to creating natural formulas? Here's what you said.

What's the Biggest Challenge to Creating Natural Formulas?

Poll Results:

  • Preservation 45%
  • Texture and Stability 29%
  • Ingredient Sourcing 26%

Visit our socials (LinkedIn, Facebook and Instagram) every Tuesday for a new poll!

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