[poll results] To What Extent do Influencer Preferences or Collaborations Impact Your Formulation Decisions?

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Image by Artem Varnitsin at Adobe Stock

In last week's poll we reported that per Mintel, 1 in 5 consumers use social media to discover and learn about new beauty brands and products. And more than one-third of Americans who follow beauty influencers look at reviews or recommendations from them before buying a new product .

But as Theresa Callaghan highlighted, beauty influencers can negatively impact the industry with misleading product claims, a lack of transparency and more.

See related: Strategies to Overcome Misinformation: The Eco Well Presents Truth in Beauty E-Summit

So we asked you: From a cosmetics R&D perspective, to what extent do influencer preferences or collaborations impact your #formulation decisions?

Here's how you responded. Notably, the results from our Instagram poll indicated a much more significant influencer impact than our results on LinkedIn, Facebook and in our newsletters.

  • Significantly 24%
  • Moderately 22%
  • Minimally 54%

Check back each Tuesday for our latest poll!

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