[poll results] What is an Average Timeline for a Cosmetic Product from Concept to Launch?

Oct 2nd, 2023
In cosmetic product development, there is much that goes into each ingredient that could create delays in development.
In cosmetic product development, there is much that goes into each ingredient that could create delays in development.
Photo Credit: luca fabbian

Product development is hard to predict. It can be heavily dependent on deadlines, or be caught up in an unforseen issue that prevents a product from moving forward for months at a time. 

In cosmetic product development, there is much that goes into each ingredient that could create delays in development. From a delay in shipment of a necessary ingredient to a formula simply not meeting expectations, cosmetics is as liquid a market as any when it comes to concepts and launches.

This made us wonder:

What is an Average Timeline for a Cosmetic Product from Concept to Launch? 

16% of you said Less Than 12 Months, 58% of you said 12-18 Months and 26% of you said More Than 18 Months.

Check back on Tuesday for another 1-click poll!

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