New Directions Aromatics has named Steve Diakowsky as its CEO and Dave Woolley as its CFO. Former CEO and founder of New Directions, Alex Thomas, will remain active on the board of directors and continues to be an owner of the company.
Diakowsky joins New Directions after most recently serving as president and CEO of Freshstone Brands. He has more than 25 years of management and senior leadership experience.
Woolley was previously the CFO at Freshstone Brands, working closely with Diakowsky. He brings more than 25 years of finance and strategy experience to New Directions.
Thomas said, "I have been fortunate to work with and grow our team at New Directions for the last 20 years. I am confident that Steve and Dave are the right executives to lead us during our next phase of growth."
Diakowsky said, "I am extremely excited to be joining the New Directions platform. I am impressed with how comprehensively New Directions serves its customers and I look forward to working with the team to expand the client base, value-added capabilities and technology systems."
Woolley said, "New Directions is an exciting platform for growth, and we see many opportunities for organic expansion and strategic acquisitions. We look forward to executing on this plan."