💡 Beauty Accelerate is returning  LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now!
Elina Sofia Wang is the founder of ESW Beauty, a skin care brand known for its innovative, clean and eco-friendly products.ESW Beauty
This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings. The discussion will cover key topics, including leveraging viral moments like Fazit’s “Taylor Swift surge,” strategies for building retail partnerships with giants like Target, Walgreens, and CVS, and the role of platforms like TikTok in driving community and sales.
Expect to hear their perspectives on balancing creativity with business strategy, challenges in sustainability, and maintaining brand values while scaling. The panel will also explore industry trends, from clean beauty to consumer-driven social media shifts, and offer valuable advice for aspiring beauty entrepreneurs.
Don’t miss this session—packed with actionable insights and inspiration for innovators ready to make an impact in the beauty space!
- ESW Beauty is a skin care brand known for its innovative, clean, and eco-friendly products. The company focuses on creating high-performance, plant-based skin care solutions that promote both beauty and well-being. With a commitment to sustainability, ESW Beauty utilizes biodegradable, recyclable packaging and formulates its products with natural ingredients. The brand is popular for its face masks, serums, and facial oils, all designed to nourish and rejuvenate the skin. ESW Beauty is dedicated to providing effective, cruelty-free, and inclusive beauty solutions for all skin types.
- Fazit has gained significant attention for its innovative makeup patches, which have become a viral sensation in the beauty world. These patches, designed to smooth skin and enhance makeup application, quickly captured the public's imagination, gaining a major boost in popularity when Taylor Swift was seen using them. The brand's connection to the pop star helped elevate its profile, fueling its viral success. In addition to its social media buzz, Fazit Beauty has recently expanded its retail presence, making its products available in a growing number of stores and online platforms. This expansion reflects the brand's increasing recognition and demand for its cutting-edge skin care and beauty solutions.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
- Dates:Â March 12-13, 2025
- Location:Â Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
👉🏽 Registration is now open.
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.Â
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
đź‘€More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!
👉🏽 Registration is now open.
