Elevated Efficacy: Science-driven, Clinically Proven Beauty

Consumers increasingly demand proof of efficacy; here's what that means for beauty brands.
Consumers increasingly demand proof of efficacy; here's what that means for beauty brands.
Good Studio

🌴☀️ Beauty Accelerate is making its LIVE Los Angeles debut March 6-7, 2024 at the Millennium Biltmore hotel, featuring expert talks, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now to set your beauty innovation agenda; 1- & 2-day passes are available, as are group rates. 


The trend of science-driven, highly effective, and proven personal care products is having a significant impact on innovation in the industry, which will be the subject of Elevated Efficacy, a forthcoming talk from Symrise Cosmetic Ingredients NA's Jennifer King.

King will discuss how consumers are increasingly seeking personal care products that not only make them look and feel good but also have scientific evidence to support their claims.

She will also explore how this shift toward "clean-ical" products, which combine the concepts of clean and clinical, is leading consumers to seek out formulas that are proven, effective and results-driven.

This is a must-attend session for any marketing or product development teams focusing on efficacy-centered R&D and marketing.

About our speaker: King is currently the Director of Marketing, Symrise Cosmetic Ingredients North America, based in the NYC area. She has more than 20 years expertise in global marketing, creative direction, design and a proven track record of trend forecasting in the beauty industry.

Prior to joining Symrise, King held marketing and design roles at Firmenich in the United States and United Kingdom. She has a BFA in Graphic Design from The College of New Jersey and a Masters in Cosmetics & Fragrance Marketing and Management from the Fashion Institute of Technology in NYC.

➡️Be sure to register now for the best 1- and 2-day rates, as well as group discounts!

Join us @ Beauty Accelerate to set the innovation agenda for 2024 & beyond

🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.

💄To inspire and equip R&D and brand marketing innovators to rise to the challenge, Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.

Put education into action

Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.

➡️Be sure to register now for the best rates!

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