in-cosmetics is celebrating its 25th anniversary in Barcelona, Spain, with the very latest innovation, research and consumer insight from the beauty industry.
The 2015 event will host more than 680 top manufacturers from over 40 countries, with more than 8,000 personal care professionals ready to discover new ingredients, formulations and networking opportunities to drive scientific innovation and source inspirational new ingredients.
in-focus: Turkey and the Middle East
Following the success of 2014’s focus on Brazil, 2015 will see attention turn to Turkey and the Middle East, with a dedicated feature exploring what the regions have to offer. A special pavilion will play host to ingredients manufacturers from Turkey and bordering regions with manufacturers such as Surya Kimya, one of the biggest makers and suppliers of cosmetic ingredients in Turkey.
Research company TechNavio forecasts that the global Halal cosmetics and personal care market will grow at a CAGR of 13.43% over the period 2013–2018. This strong growth can be attributed to both the rise in the world’s Muslim population and continued strong demand from Malaysia and Indonesia, the two largest Halal beauty markets in the world.
The in-cosmetics 2015 Educational Programme includes a Marketing Trends presentation from Dr. Yavuz Özoguz of Halal certification specialists m-haditec, offering insights into the rise of Halal products and forecasts for growth, plus a guide to the complex area of certification. Euromonitor International examines the region’s key trends and statistics as part of its global beauty market presentation, while Mintel focuses on Middle Eastern beauty rituals and products from the region as part of its product demonstrations. A Turkey and Middle East Product Trail highlights unique products and projects from or inspired by the region.
Eight exclusive half-day workshops headline in-cosmetics 2015’s Educational Programme. Led by industry experts covering the most crucial scientific and regulatory subject areas, sessions cover an array of topics from legislation to formulation. Highlights include "The Claims Development Process–More than Just Evidence," led by Theresa Callaghan of Callaghan Consulting, who’ll take a closer look at how cosmetics claims legislation affects the full life-cycle of product development. Also, "Delivery Systems for Cosmetic Actives" by Dr. Florian Weighardt, associate editor of Teknoscience provides expert formulators, buyers, product developers and marketers with an introduction to the skin structure and the permeability of the stratum corneum. "Sun Protection Regulation in the EU, US and Australia" features an expert panel of speakers including Dominique Lutz of Helioscreen and Jack Ferguson, PhD, of Skinnovation providing an overview and update on regulations affecting marketing in the three largest cosmetic markets
For visitors interested in developing organic beauty, Judi Beerling, head of technical research at Organic Monitor focuses on green emulsifiers, surfactants and emollients. Karl Lintner, PhD, an independent consultant to the cosmetic industry and teacher of cosmetic chemistry at the ISIPCA school of Versailles, leads "Haircare Advances: To Grow or not to grow, that is the question focusing on anti-ageing, colouring and hair growth."
The wider educational program sees the Marketing Trends theaters host three days of free Marketing Trends insights, including roundtable events and Organic Monitor's Amarjit Sahota look at natural and organic standards and certifications. The marketing trends presentations address the facts, figures and analysis of topics such as skin diagnostics, mobile technology commerce and increasing fragrance sales. Led by research companies at the forefront of the industry alongside both small and large brands and consultancies, the program offers exciting case studies and lively panel discussions that provide something for all attendees.
The Innovation Zone explores the very latest developments, bringing together four elements to inspire and educate: product launches, formulation displays, live demonstrations and Mintel's Beauty Rituals, which examines the changing approach to beauty regimes On the show floor, the always-popular Innovation Seminars feature more than 80 hours of presentations on the latest products, ingredients and technologies, plus updates on formulation techniques.
Once again the industry’s finest are recognized with an awards ceremony announcing the winners of Innovation Zone Best Ingredient, the Green Ingredient Award, plus a new award to celebrate 25 years of innovation that will recognizes the ingredients that have made the biggest long-term impact in the personal care industry. This year also sees the return of The Beiersdorf Innovation Pitch, when this top manufacturer will select three outstanding show exhibitors.