PCHi 2015 Conference Growing to Explore Latest Trends

Reed Sinopharm Exhibitions (RSE), organizer of the annual Personal Care & Homecare Ingredients (PCHi) Conference, announced announces a line up of four conference tracks for March 12–14, 2015, event: rules and regulations, products and technology, marketing trends and cosmetics packaging. Each track will comprise several topic segments that will address the up-to-date challenges and trends within the cosmetics industry.

“Collaborating with established associations and publishers enriched our conference program considerably at the last edition of PCHi, and we were able to bring in the best speakers to share global content with our delegates," said Elynn Xu, project manager, RSE. "We plan to continue with the same arrangement [in 2015], and are confident of putting together yet another robust conference program with the strong support of our partners. PCHi continues to be China’s leading international sourcing platform for the personal care industry, and we pride ourselves on sharing timely and valuable information to companies operating in this industry.”

Of the various topic segments within each track, ‘Botanical Whitening’ and ‘Packaging Design’ have been introduced to the product and technology and cosmetics packaging tracks, respectively. Both topic segments have been incorporated after careful consideration, with the aim of helping conference attendees gain a better understanding of the pertinent issues in these areas.

A hot topic in the beauty industry, botanical whitening is gaining popularity as consumers continue to seek products with proven botanical functions toward even and brighter skin tones. Additionally, savvy consumers now expect more from beauty packaging. Appropriate packaging protects its contents and also leaves a strong impression on consumers, making it relevant for companies to learn about the influence that packaging commands. These two new topic segments will feature professionals in each area sharing their knowledge and fostering information exchange between delegates.

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