in-cosmetics Asia provides innovation and inspiration

in-cosmetics Asia makes an exciting return to Bangkok with an action-packed programme that unearths the latest trends and formulation techniques to ensure visitors stay ahead of the competition.
in-cosmetics Asia makes an exciting return to Bangkok with an action-packed programme that unearths the latest trends and formulation techniques to ensure visitors stay ahead of the competition.

The global cosmetics market continues to grow with Transparency Market research predicting it will reach a value of $19.2 billion by 2015. In Asia, the market is particularly vibrant, and recognizing its lucrative potential, major brands such as Unilever and L’Oréal have recently announced further investments in facilities in Singapore and India respectively.

With so much happening in the region, in-cosmetics Asia—the leading pan-Asian personal care ingredient event—makes an exciting return to Bangkok with an action-packed programme that unearths the latest trends and formulation techniques to ensure visitors stay ahead of the competition.

Central to this are the Workshops, which offer formulators, bench chemists and R&D professionals hands-on advice on creating quality cosmetic and personal care products that meet current industry trends. Brand owners, distributors and marketers can also gain tips on refining strategies to move into other territories. This year, six sessions will be led by industry experts to help inspire new product development and drive sales.

Workshops and Master Classes

Organic cosmetics continue to be big news in Asia, with market growth reaching CAGR of 9.7% for the region in the period up to 2018.i  Japan and China account for the biggest revenue markets, but other countries are also beginning to adopt the trend. At in-cosmetics Asia Barbara Olioso, founder of The Green Chemist Consultancy, is running two Workshops on formulating organic and natural products.

The Master Chemist Class For Organic And Natural Emulsions covers the most popular market sector in the beauty industry from the decision-making process through to achieving high-performance and stable formulations. Visitors can also attend her Master Chemist Class For Natural Rinse-Off Personal Care Products that demonstrates how formulators can use natural and organic surfactants for shampoos, body washes and baby wash.

Skin blemishes are a common concern for consumers across the world, and following the explosion in BB, CC and newer DD creams, Dr. Karl Lintner, Dr Alain Deguercy and Dr. Jean Christopher Pittet look at what’s next in their workshop Skin Blemishes (Acne, Melasma): Going Beyond BB, CC and DD. This medium-high level session puts the latest ingredients and mechanisms for skin-whitening and anti-acne treatments in the spotlight.

In addition to this, they will also be running a session on anti-ageing highlighting ultra-novel techniques to measure and visualise skin ageing. The Anti-Ageing Actives: the AAA Approach workshop will give attendees an exclusive chance to learn about full genome expression analysis to understand the mechanisms of cellular ageing better.

As Asia becomes ever more important on a global level, understanding how to exploit export markets is essential for marketers and product developers. The How To Introduce Your Beauty Brand Into The U.S. Market: A Step By Step Plan!, presented by Judith Higgins (GMD Group USA) and Maria Camille (abigproductioncompany.com), gives advice on everything from distribution markets, product registration and regulations, celebrity marketing trends and e-commerce, as well as presenting Asian success stories.

The Practical Testing for Cosmetic and Personal Care Products session (in Thai language) completes the workshop programme, and presents solutions including chemical, microbiological and physical testing to guarantee the efficient manufacturing of safe and high-quality personal care products.

These workshops form part of the wider Educational Programme, which has been put together to reflect the biggest industry trends to help improve marketing strategies and ingredient selection.

The 2013 Marketing Trends Presentations include a special focus on South Korea—the official country focus for in-cosmetics Asia 2013. Sessions on What’s Happening In Korea? and What’s Next From Korea? and Current R&D And Herbal Medicine Cosmetic Trends In Korea explore the country’s dynamic market, uncovering drivers such as sophisticated beauty regimes, beauty ideals, the power of TV, men’s grooming and herbal medicine.

Other sessions take a look at the future of cosmeceuticals, men’s cosmetics, market segmentation and ethnic beauty to help visitors identify potential avenues for their brand and marketing strategies.

Innovation Seminars

What’s more, exhibitor-led Innovation Seminars enable visitors to hear about the latest ingredients and technologies that can be used to create consumer-winning formulations. This year, more than 20 exhibitors take the floor including Ichimaru Pharcos, leading a session on The Basal Layer Care—Activation and Protection; Evonik presenting Efficient Emulsion Stabilization—More Important Than Ever; and DSM Nutritional Products Asia Pacific taking a look at how An Innovative Hair Fixative Polymer Combines Performance, Versatility and Simplicity.

All this and more is on offer at in-cosmetics Asia when the doors open in October. Visitors can gain innovation inspiration in the Innovation Zone as well as brand new Product Trails and visit the new Packaging Zone.

“in-cosmetics Asia is gearing up to be the most exciting event to date,” comments Sarah Gibson, Event Director, in-cosmetics Asia. “We’ve added new visitor attractions that give visitors even more opportunities to discover the latest developments in the buoyant Asia personal care and cosmetic ingredient market. This year’s Educational Programme has been expanded to offer even more sessions on a broad range of topics. The workshops in particular equip formulators, bench chemists, marketers and distributors with the skills they need to address some of the industry’s biggest trends to ensure products hit the mark with consumers across the globe.”

For further details, including information on visiting, go to www.in-cosmeticsasia.com, follow us on Twitter at www.twitter.com/incosmetics or join the debate on LinkedIn at www.in-cosmetics.com/linkedin or on our Facebook pages at www.facebook.com/incosmeticsgroup (English) and www.facebook.com/incosmeticsasia (Thai).

i Transparency Market Research



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