Bluemercury has appointed Elyse Love, MD, as the retailer's first dermatologist adviser.
Love is a board-certified dermatologist who practices a wide spectrum of medical and cosmetic dermatology at Gramercy Laser and Medical Dermatology in New York City.
Love will collaborate with Bluemercury to offer expert guidance on the retailer's current and future product portfolio, as well as its strategy surrounding spa services.
Additionally, she will help propel internal education by assisting in the development of product training materials for Bluemercury's in-store beauty experts and estheticians.
Love will also be integrated into external communications efforts including email marketing, social media and Bluemercury's ongoing virtual #Masterclass series on Bluemercury.com.
Love said, "From the moment I first stepped into a Bluemercury store, I was immediately impressed with the curated product selection and the seamless, straightforward shopping experience. I'm honored to join the team in this advisory role and look forward to bringing my knowledge and passion for beauty and skin care to the world of Bluemercury."
Maly Bernstein, CEO at Bluemercury, said, "We are thrilled to welcome Dr. Elyse Love to the Bluemercury family. As we all know, today's beauty consumer is increasingly more educated and thoughtful about their purchase decisions. Dr. Love's expert perspective and credibility will be invaluable in strengthening our position as the ultimate beauty resource with the best products, services and professionals that shoppers can trust."