UPDATE: And So it Begins: Bidding Frenzy for Vogue International


Update: Johnson & Johnson is set to acquire Vogue International for $3.3 billion in cash, expanding its position in the hair care market. The transaction is expected to close during the third quarter of this year, but is not expected to affect J&J's 2016 sales or earnings forecasts.

Original Story: Vogue International has started accepting first-round bids for its purchase, which could end up valuing the company at $3 billion. Unilever, Henkel & Co KgaA, L'Oreal and more have submitted offers.

Vogue tried selling at $800 million three years ago, but a lawsuit halted the process. Carlyle Group ended up acquiring a 49% stake in the company at the time.

Vogue has annual EBITDA of $150 million, up from $80 million in 2013. 

More in Companies