Ashland Global Holdings Inc. announced plans to increase the production capacity of its Natrosol (INCI: Hydroxyethylcellulose; HEC) ingredient at the Nanjing, China site.
Natrosol HEC is a natural product and thickening agent used as a nonionic rheology modifier in industrial and consumer-focused applications. According to the company, this move supports unprecedented demand by consumers for more sustainable solutions including water-based paint; a global increase in the building and construction industries; and the desire for milder, natural and sustainable solutions in consumer markets.
Guillermo Novo, chairman and chief executive officer for Ashland, said, "Ashland Natrosol rheology modifiers have been the leading cellulosic thickeners for waterborne architectural coatings for more than fifty years. Given the unprecedented demand and our customer-centric strategy, Ashland will build upon our previous investments in Nanjing and further expand capacity. This demonstrates our commitment to invest in Asia. It also supports a key lever of Ashland’s growth strategy to ensure we can meet our customers’ growing needs and provide additional supply security across the globe.”