Deinove, Univar Strike Phyt-N-Resist Partnership


Biotech company Deinove announced a strategic partnership with Univar for the distribution of its anti-aging active, Phyt-N-Resist, in the EMEA zone.

Univar will distribute Phyt-N-Resist (INCI: Simmondsia chinensis (Jojoba) Seed Oil (and) C30-45 Olefin) for the entire EMEA region—Europe, Middle East and Africa—beginning Oct. 1, 2018. The partnership includes promotion and commercial distribution.

“Phyt-N-Resist expands our active ingredients solution and complements the specialized functional ingredients we distribute to date,” said Arnita Wofford, head of marketing, EMEA, of Univar. “We were attracted and convinced by the potential of this innovative bio-sourced active ingredient, both in terms of its properties and its mode of production. Our teams are very motivated to present it to our portfolio of prestigious customers in the cosmetics industry.”

Coralie Martin, Deinove marketing director, added: “We are very pleased that UNIVAR has chosen Phyt-N-Resist to initiate its diversification into cosmetic active ingredients as it is one of the market leaders in Europe. This first distribution agreement confirms our outsourced marketing strategy and should be followed by other global distribution agreements.”

Related: Deinove will 'Phyt-N-Resist' at in-cosmetics Global

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