Naturex is strengthening its position in Latin America with the establishment of a sales office in Santiago, Chile. This moves follows the January 2014 acquisition of Chile Botanics and its factory in Linares, which was acquired in response to growing local demand for natural ingredients.
The Chilean branch provides current and future customers with the full product portfolio and the latest innovations from Naturex, combined with exceptional local service. Part of a network of three sales offices and two factories in Latin America, the Chilean office is fully in line with the group’s expansion strategy in emerging markets.
Guillaume Levade, sales director of Latin America is heading the sales office, which will support the development of three strategic markets: food and beverage, dietary supplements and pharmaceuticals and cosmetics. Chilean customers will benefit from Naturex’s manufacturing expertise and global and local capabilities.
Chile is a very dynamic country with one of the highest GDPs per capita within the Latin America region. “This indicator confirms the potential of the country. Combined with the fact that Chile has the most free-trade agreements in the world, we think there is an exceptional opportunity for Naturex to grow our business in this country and facilitate the development of our presence in neighboring countries,” said Levade.