Once isolated to supplements and juicing, detoxing is a hot concept. The market already comprises a number of brands touting detox claims, including Drybar Detox Dry Shampoo, Dr. Jart+ Black Label Detox BB Beauty Balm, Caudalie Instant Detox Mask and Nude Skincare Detox Gentle Brightening Fizzy Powder Wash.
in-cosmetics proved that there are plenty of detox concepts in the pipeline. For instance, Clariant’s concept product, Claytastic Cleanser with BioDTox, was a mild facial wash that prevents skin irritation while providing natural pollution defense.
Meanwhile, Naturex offered green tea and kale ingredients that offered detoxifying exfoliation and chelating activity for skin care. To demonstrate, the firm developed a demo tea-infused beauty serum that resembled water. The formula can be microwaved by the user, after which a tea powder can be added to create the detox serum.