We have seen a lot of change in our world of late. Put in perspective, looking for something new in liquid color cosmetics does not make it to the top of the list of concerns, but it is what we do as good cosmetic scientists. Consumer concerns around volatile silicones in leave-on skin care and color cosmetics are largely unfounded, but fantasy is often reality in this industry. Many valiant attempts have been made to design the perfect volatile silicone alternative, summarily unsuccessful. What the Aqueous Color Concept does is shift the narrative to a platform with which we are comfortable (O/W emulsions), using water (the safest volatile carrier), Zemea® Propanediol, and a specialized high-performance aqueous dispersant Xicare 1305 to allow for the creation of exceptional liquid color cosmetics. Aqueous Color - A New Generation of Liquid Color Cosmetics - helping us adapt to a volatile world. Join us for a webcast presented by Mark Chandler of ACT Solutions Corp.
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