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[video] Pracaxi Oil Shines as a Natural Silicone Replacement in Hair Care

Pracaxi oil can serve as a natural silicone replacement, conferring desired properties such as shine to hair. Caren Dres-Hajeski, VP of personal care and marketing for Acme-Hardesty, explains, in this sponsored video.
Pracaxi oil can serve as a natural silicone replacement, conferring desired properties such as shine to hair. Caren Dres-Hajeski, VP of personal care and marketing for Acme-Hardesty, explains, in this sponsored video.
This video is sponsored by: Acme Hardesty Co Inc

Pracaxi oil, from the Amazonian Pentaclethra macroloba tree, is buzzing across consumer media as a key ingredient for hair benefits. One oil in particular, described here, is derived from sustainably harvested seeds that are cold-pressed to maintain the natural phytoconstituents—high levels of behenic acid content, in particular.

The oil also can serve as a natural silicone replacement, conferring desired properties such as shine to hair. Caren Dres-Hajeski, VP of personal care and marketing for Acme-Hardesty, explains, in this sponsored video.

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