This video is sponsored by: Acme Hardesty Co Inc
Pracaxi oil, from the Amazonian Pentaclethra macroloba tree, is buzzing across consumer media as a key ingredient for hair benefits. One oil in particular, described here, is derived from sustainably harvested seeds that are cold-pressed to maintain the natural phytoconstituents—high levels of behenic acid content, in particular.
The oil also can serve as a natural silicone replacement, conferring desired properties such as shine to hair. Caren Dres-Hajeski, VP of personal care and marketing for Acme-Hardesty, explains, in this sponsored video.